Bella & I was born not from a business plan, but from a memory.

A quiet moment at a vanity.
A daughter watching her mother with wonder.
A ritual of grace, care, and becoming.

Bella is the dreamer—the girl who watched.
“I” is the woman who taught, inspired, and passed beauty forward.
Together, Bella & I is a story of generations—where femininity, strength, and elegance are inherited in subtle, meaningful ways.

From this story came a promise:
that beauty should be simple, intentional, and undeniably luxurious.

Each Bella & I creation is thoughtfully crafted—effortless to wear, refined in design, and gentle on the world around us. Our collection is entirely vegan, cruelty-free, and never tested on animals, because modern luxury is conscious, considered, and kind.

Bella & I is where memory meets modernity—clean formulas, elevated textures, and beauty that feels naturally, beautifully yours.